About Serg

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I'm passionate about what I do and capturing inspired moments and invite you to enjoy the views, the stories, and bring some of the captured moments into your life. I started shooting as a kid on my dad's Polaroid camera. So by High School freshmen year I became the Photography Editor of the yearbook with one of the largest schools in the country of 3,000 students, where I mastered the art of photojournalism, sports, and capturing inspired moments. I helped create the first formal photography class in High School.

Later I was fortunate to get a job that required world travel. It gave me incredible opportunities to photograph many diverse subjects, scenes, editorials, and moments, which is when I was noticed by publishers, editors, advertisers, and art collectors. My diverse work over the years has included many magazines, book covers, commercial advertising, editorial publishing, fine art displays, and registries in the U.S. Library of Congress.

I've been specializing in covers and content for men’s physique, fitness, bodybuilding, and romance novels. And also judging competitions in the US and Mexico. Although I’ve also briefly managed a film production company, I balance my photography with also doing Organization Development ("OD") work for companies, the government, and military to create healthy organizations and a new generation of masterclass leaders with higher emotional intelligence who have a positive impact on empowering others. It's a symmetrical balance in bringing out the best emotionally and artistically. And I volunteer for CCI (Canine Companions for Independence) to help raise and train service dogs to empower the lives of others. Although the greatest excitement is working with a model who is confident, willing, and flexible to contribute creating art, which is the greatest challenge in letting go of ego.